Thursday, 15 January 2015

BWB: Analysis of opening title sequence (Aviator,Scorsese,2005)























Order, duration and description of titles.

0.00 - 0.05 "Martin Scorsese" - placed in the top right third of the screen, in white font (rule of thirds)
0.11 - 0.13 "Written by John Logan" - Placed in top right third, brown font.
0.23 - 0.27 "A forward pass/ apian way/ IMF production" - Approaches from the bottom left corner and glides along the screen exiting at the top right corner of the screen, Black font.
0.28 - 0.30 "Produced by Michael Mann Sandy climan Graham King " - Bottom left third of the screen, white font.
0.34 - 0.37 "Executive producers, Chris Bingham, Rick Yorn, Harvey Weinstein, Bob Weinstein." - Titles enter from the top left of the screen and exit at the bottom right. Brown font.
0.39 - 0.41 "Kate Blanchett Kate Beckinsale" - Centre and top right third of screen, Grey font.
0.43 - 0.48 "Leonardo dicaprio as Howard Hughes" - Centre of screen, white font.0.52 - 0.54 "Adam Scott, John c. Reilly" - Bottom right third, white font.
1.02 - 1.06 "Alec Baldwin, Alan Alda Ian Holm" - Appears from right of screen exits on the left, White font.
1.10 - 1.14 "Danny Huston Matt Ross" - Top right third of screen, White font.
1.20 - 1.26 "Frances Conroy, Jude Law, Gwen Steffani"- Titles appear from the right of the screen and glide across to the right, where they exit.
1.27 - 1.31 "Music by Howard Shore" - Centre of the screen, Blue font.
1.39 - 1.46 "The Aviator" - Centre of the screen, Blue font.

Font
The Font is particularly neat and tidy, which perhaps reflects Leonardo Dicaprio's OCD role throughout the film. The font stays the same throughout the opening, however the colour changes, in relation to the colour of the background. Whenever the background is white, the font is either blue, brown or black. When the background is a darker colour the font is always white. It is also interesting to note that al titles are in upper case.

Rule of Thirds
The large majority of credits appear on either the bottom/top third on either the left and right hand side of the screen, only 3 titles appear in the centre of the screen.

Animation
Throughout the opening, in every scene there is a photograph of sketched aeroplane. In some circumstances the aeroplane flies in and titles follow its direction across the screen. In other circumstances the title appears with a photograph of an aeroplane on the screen.

How can I use this in my production?
From analysing this opening title sequence, there are various things I will take from it to help produce my opening sequence. Firstly I believe having a neat and tidy font is appropriate due to theme of OCD throughout the clip. In addition to this I will position the titles on thirds of the screen as I believe it's effective because it immediately catches the audiences eye. Furthermore, I think the colour sequence is excellent, and our group should portray the same technique using a mixture of dark and light colours in relation to the back

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